February 19th, 2010 9:03 AM

The more I read about the 4th Quarter statistics the more adamant I am in sharing the news.  Did you know that 90% (9 out of 10) of all listings are listed too high.  In the fourth quarter of this year, the median Days on Market for homes that were priced right and did not need a price reduction in order to sell was 24 days (less than a month!) in metro Atlanta.   However, for those listings that had to have a price reduction before they could sell, the median Days on Market for those homes was 245 (10 times longer!).  

The truth is that being overly optimistic about a listing in terms of price or condition or appeal is the equivalent of putting lipstick on a pig.  We live in a smart world.  Now matter how much we dress up a listing or advertise it....its still a buyer's market.  A buyer’s market means that buyer’s don’t fall for marketing…or lipstick.  They fall for value....  If your listing’s price exceeds the value of the listing, game over.  If your value exceeds your price, game on.

 

As The Castles By Chrissy Team starts the 2010 year, we are mastering the art of pricing.  It is the single most important reason we came out Number 1 last year.  Our ability to price listings accurately enough to attract offers has never had more importance.  The time and money that this can save our sellers is literally saving them.  

 

Our gift to our sellers is to price a home right and price it right the very first time.  If you are considering selling your home or know someone else considering selling their home, please have them talk to us first.  We will save them thousands of dollars in a market where most sellers are losing thousands of dollars.

 

Talk to you soon!

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